UAE Online Sales to Grow by 95%
According to a new report by Euromonitor online spending in the UAE is set to grow by 95% over the next five years. The main driver for this growth is a growing confidence among consumers that online...
The 3-D Secure protocol was developed by Visa to improve the security of Internet payments. It is designed to allow authentication of cardholders by their issuers at participating merchants. The objective is to benefit all participants by providing issuers the ability to fully authenticate cardholders during an online purchase, reducing the likelihood of fraudulent usage of Visa cards and improving overall transaction performance.
The advantage for merchants is the reduction of "unauthorized transaction" chargebacks. This is achieved by a shift of liability from the merchant to the issuer or cardholder for certain types of disputed online card transactions. The main advantage for cardholders is that there is a decreased risk of other people being able to use their payment cards fraudulently on the Internet.
Innovate Payments 3-D secure hosted merchant plug-in
Merchant integration with the 3-D Secure system is handled via a Merchant Plug-In (MPI). Normally this is an additional component that has to be installed within the merchants processing systems, and can be an expensive element to purchase and maintain.
Traditionally if a merchant wants to use 3-D Secure they would need to purchase a SW license from a certified MPI vendor and then deploy the MPI on their own physical servers. Installation typically involves complex configuration of the MPI software, a database for MPI storage and integration of the MPI with the merchant online store.
To avoid the requirement for merchants to implement their own MPI, Innovate Payments offers its 3-D Secure MPI as a hosted or cloud based service. To use the Innovate Payments MPI merchants do not need to install an MPI within their own processing systems. Instead merchants are provided secure access to the hosted Innovate Payments MPI. The merchant processing system simply sends details of the 3-D Secure transaction to the Innovate Payments MPI via a simple api and then the hosted MPI returns the result.
Innovate Payments 3-D Secure hosted MPI pricing
The Innovate Payments 3-D Secure Hosted MPI is priced to minimize upfront costs of 3-D Secure adoption by using a per transaction pricing model. In addition, with no software installed on merchant processing systems, time to deployment is typically very fast. For further details on this service or for a quotation please complete the Request a Quote form.
Use of 3-D secure technology
The technology developed by Visa has been licensed by other card schemes such as MasterCard, JCB and American Express. Each card scheme has its own brand name for 3-D Secure
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